Business Mission Statement

"To get any woman going that's desiring to lose weight."
These days, women are busier than ever. When it comes time for them to work out, they might find it hard to have the energy to do so. Slim Pouch is here to help them.

EOC: Pitch

Slim Pouch!

Women need energy too! How about an energy drink designed specifically for women wanting to get or stay in shape? Slim pouch is a strawberry-banana flavored sugar-free drink made to boost a girl’s energy and get her going. The drink will be manufactured in a teal colored skinny plastic pouch and there will be a strawberry and banana on the front. The strawberries and bananas are organically grown and fresh picked in California. Caffeine is what will be used to get the woman pumped. Instead of sugar, we’ll use artificial sweetener from a plant called Stevia. It’s also a multi-vitamin drink to help you stay healthy. There will also be a breast cancer ribbon on the back of the pouch, and one fourth of all funds will be donated to helping breast cancer victims.

EOC: Benefits vs. Features

"Features are a competitive tool for differentiating the company’s product from competitors’ products." (Marketing: An Introduction for Education Management Corporation, 215). "A brand can be better positioned by associating its name with a desirable benefit." (Marketing: An Introduction for Education Management Corporation, 230). Slim Pouch is an energy drink that features a delicious strawberry banana flavoring from strawberries and bananas originally grown and freshly picked in California. A benefit of that is that it will be, not just an energy drink, but a delicious energy drink. Another feature of Slim Pouch is the plastic pouch that it will be manufactured in. A benefit of the plastic pouch is that women can slip it right in their purse and it will be drunk with a straw. Slim Pouch also features artificial sweetener, and the benefit is having a sugar-free drink. One fourth of all funds will be given to the Breast Cancer corporation. The benefit of that feature is supporting people that suffer from breast cancer. "Consumers see products as complex bundles of benefits that satisfy their needs." (Marketing: An Introduction for Education Management Corporation, 211)

Three Great Mission Statements

The three mission statements I felt were well done were Jordan McCutcheons, Michelle Brown's, and Kathea Crons'. Mission statements should be market oriented and defined in terms of satisfying basic customer needs. (Marketing: An Introduction for Education Management Corporation) I feel that they all did an excellent job at doing that. Jordan explains what his business is committed to and determined to do. He also explains the kind of experience he wishes to give his customers. I thought Michelle's was very unique and smart. I felt that Kathea's was also unique, although similar to Michelle's. She gets specific about the experience you'll have when using the product with certain other people.

Situation or SWOT Analyss

A SWOT analysis evaluates a company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). (Marketing: An Introduction for Education Management Corporation) In terms of my strengths, there aren't many energy drinks out there designed specifically for women. Especially popular ones. This can make competition a lot less of a worry. Another strength is that it wont be too hard or expensive to produce the product. I also see the fact that I'll be giving a certain percentage funds to the breast cancer organization a big strength. I don't see to many weaknesses for the company; the main thing would probably just be that my product is only designed for women, so that should eliminate all men from using the product. There are definitely some opportunities for this product. There are gyms everywhere, and people are working out every day. Also,  with the obesity rate of today, we might be able to inspire more women to workout because we can give them the energy. A threat I may have to face is that some women may not think it's a good idea to drink a caffeinated drink before working out.

EOC: Social Networks and Job Hunting

More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena  (Joe Light Wall Street Journal). I see why they're trying to decide if they should use Facebook to find employees, and it would probably be a good idea. You can look at a lot of people's profile and see what kinda of things they like, and see if you think they would really be interested in your job. A lot of people might not like the idea of jobs approaching them on Facebook becuase they may not even be looking for a job or they'll find it annoying. However, if you're actually in need of a job, it could be pretty beneficial. I personally wouldn't mind having the job offers sent. The only problem I see is that most people don't keep their profiles proffesional and keep themselves job-presentable on Facebook, so some people may miss a chance based on the employer's judgement

As far as the article about the Job Embassadors, I think it's a great tool for company's to use. Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles (Marketing: An Introduction) Friends listen to their friends about good products because they trust their words. Often times people know other people who like the same things that they do, and they could suggest a product to them also.

EOC: Me X3

3 items that I buy and use often are clothes from Forever 21, Nike shoes, and Jack in the Box food.

 Forever 21 is my favorite store to shop at for clothing. I've loved it ever since the very first time I went inside and saw the clothing. What I love the most about it is that I find clothes that I think are really nice and fashionable at really great prices. I'm kinda of a cheap guy, and I really don't like the idea of spending "too much" on clothes. Forever 21 just seems to be exactly in my price range.

Nike shoes are my favorite shoes. Specifically their high-top Dunks. I love the variety of color and fabric they use with different shoes. I also love that they also always have a new version of the shoe. Most Dunks that I buy are usually around $70, which I don't think is bad for the quality. I love that they're fashionable, yet also kind of athletic.

It's kind of funny; Jack in the Box became one of my three favorite fast food resturaunts while I worked there. I like that they have a variety of different kinds of foods to choose from and don't just sell burgers and fries. They sell their breakfast 24 hours, they have a number of different great fried foods to choose from, and they're always bringing something new to the menu. Honestly, I just find their food to be delicious. You would think after working there I would be tired of the food, but strangely that wasn't the case. Just talking about it makes me want to go there for dinner now!