Wednesday, November 9, 2011

EOC: Social Networks and Job Hunting

More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena  (Joe Light Wall Street Journal). I see why they're trying to decide if they should use Facebook to find employees, and it would probably be a good idea. You can look at a lot of people's profile and see what kinda of things they like, and see if you think they would really be interested in your job. A lot of people might not like the idea of jobs approaching them on Facebook becuase they may not even be looking for a job or they'll find it annoying. However, if you're actually in need of a job, it could be pretty beneficial. I personally wouldn't mind having the job offers sent. The only problem I see is that most people don't keep their profiles proffesional and keep themselves job-presentable on Facebook, so some people may miss a chance based on the employer's judgement
As far as the article about the Job Embassadors, I think it's a great tool for company's to use. Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles (Marketing: An Introduction) Friends listen to their friends about good products because they trust their words. Often times people know other people who like the same things that they do, and they could suggest a product to them also.

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