Three Great Mission Statements

The three mission statements I felt were well done were Jordan McCutcheons, Michelle Brown's, and Kathea Crons'. Mission statements should be market oriented and defined in terms of satisfying basic customer needs. (Marketing: An Introduction for Education Management Corporation) I feel that they all did an excellent job at doing that. Jordan explains what his business is committed to and determined to do. He also explains the kind of experience he wishes to give his customers. I thought Michelle's was very unique and smart. I felt that Kathea's was also unique, although similar to Michelle's. She gets specific about the experience you'll have when using the product with certain other people.