Situation or SWOT Analyss

A SWOT analysis evaluates a company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). (Marketing: An Introduction for Education Management Corporation) In terms of my strengths, there aren't many energy drinks out there designed specifically for women. Especially popular ones. This can make competition a lot less of a worry. Another strength is that it wont be too hard or expensive to produce the product. I also see the fact that I'll be giving a certain percentage funds to the breast cancer organization a big strength. I don't see to many weaknesses for the company; the main thing would probably just be that my product is only designed for women, so that should eliminate all men from using the product. There are definitely some opportunities for this product. There are gyms everywhere, and people are working out every day. Also,  with the obesity rate of today, we might be able to inspire more women to workout because we can give them the energy. A threat I may have to face is that some women may not think it's a good idea to drink a caffeinated drink before working out.