EOC: Benefits vs. Features

"Features are a competitive tool for differentiating the company’s product from competitors’ products." (Marketing: An Introduction for Education Management Corporation, 215). "A brand can be better positioned by associating its name with a desirable benefit." (Marketing: An Introduction for Education Management Corporation, 230). Slim Pouch is an energy drink that features a delicious strawberry banana flavoring from strawberries and bananas originally grown and freshly picked in California. A benefit of that is that it will be, not just an energy drink, but a delicious energy drink. Another feature of Slim Pouch is the plastic pouch that it will be manufactured in. A benefit of the plastic pouch is that women can slip it right in their purse and it will be drunk with a straw. Slim Pouch also features artificial sweetener, and the benefit is having a sugar-free drink. One fourth of all funds will be given to the Breast Cancer corporation. The benefit of that feature is supporting people that suffer from breast cancer. "Consumers see products as complex bundles of benefits that satisfy their needs." (Marketing: An Introduction for Education Management Corporation, 211)