Promotion

"Many tools can be used to accomplish sales promotion objectives. Consumer promotions include a wide range of tools—from samples, coupons, refunds, premiums, and point-of-purchase displays to contests, sweepstakes, and event sponsorships." (Marketing: An Introduction for Education Management Corporation, 434) Exercising the consumer promotion idea, Slim Pouch will randomly stand in the entrance of gyms to give free samples of our drink (of course with the gym's permission). "Samples are offers of a trial amount of a product. Sampling is the most effective—but most expensive—way to introduce a new product or to create new excitement for an existing one." (Marketing: An Introduction for Education Management Corporation, 434) We feel that this is a fantastic way to popularize the product. We believe once women taste the delicious drink, most of them will fall in love with it. We can also use this tactic to build a relationship with the women and tell them more about us and our product. Something like this can be a memorable experience for them. "Many companies and trade associations organize conventions and trade shows to promote their products..  Vendors receive many benefits, such as opportunities to find new sales leads, contact customers, introduce new products, meet new customers, sell more to present customers, and educate customers with publications and audiovisual materials." (Marketing: An Introduction for Education Management Corporation, 436) Slim Pouch will be promoted during events having to deal with health, such as the breast cancer walks and the Livestrong events. This will also enable us to build relationships. Samples will usually be available in these events as well.