Distribution

"Three strategies are available: intensive distribution, exclusive distribution, and selective distribution. Producers of convenience products and common raw materials typically seek intensive distribution—a strategy in which they stock their products in as many outlets as possible." (Marketing: An Introduction for Education Management Corporation, 323). Intensive distribution will be used for Slim Pouch, which means our product will be stocked in as many outlets as possible. Any grocery store, gym, and gas station we can get into, we'll try. This is a way to give our produce exposure. Resellers are distribution channel firms that help the company find customers or make sales to them. (Marketing: An Introduction for Education Management Corporation, 68).