Price

Price is the amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service. (Marketing: An Introduction for Education Management Corporation, 275) The price of one Slim Pouch will be two dollars. You could also buy two Slim Pouches for three dollars and save a dollar. In grocery stores, a 24 pack of Slim Pouches will be available for $20. "Good-value pricing strategies—offering just the right combination of quality and good service at a fair price." (Marketing: An Introduction for Education Management Corporation, 277) Good-value pricing is the strategy that Slim Pouch is aiming to use. For an energy drink this delicious, this great, that gives a fraction of its funds to the breast cancer organization, we feel it's a great value.