Product

"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." (Marketing: An Introduction for Education Management Corporation, 209) Slim Pouch is a yummy strawberry-banana flavored energy drink designed to help give women that extra energy they need to work out. It's also a business looking to help women with breast cancer, as one-fourth of our funds will go to the breast cancer organization. Slim Pouch is also designed to help give you the vitamins you need, as multi-vitamins will be in each drink. The drink will be manufactured in a teal colored skinny plastic pouch and there will be a picture of a strawberry and banana on the front. The strawberries and bananas are organically grown and fresh picked in California. Caffeine is what will be used to get the woman pumped. Instead of sugar, we’ll use artificial sweetener from a plant called Stevia. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships. (Marketing: An Introduction for Education Management Corporation, 209)