Wednesday, October 19, 2011

EOC: Making Money For Good

We live in a world where a lot of people are extremely more underpriveliged than others. What I feel is a very powerful way that those people can be helped is "making money for good." Three companies which embrace that tactic are Keeper Springs, Livestrong, and TOMS. Keeper Springs uses bottled water to help protect and clean up our nation's water supply. They with local organizations to protect the water supplies in the area where the water is purchased. This gives consumers the opportunity to contribute directly to a cause that will help clean up the water in their very own backyard. (bottledwaterweb.com) Water is obviously a big deal for people because we all need to drink it. This company is doing something so simple, yet so helpful. We don't want to drink unhealthy or damaged water, so many people may be interested in supporting this business. Livestrong is an organization that fights to imporove the lives of those affected by cancer. (Livestrong.org) They host running, walking, triathlon, fundrasings, and other events to earn money. They also sell sporting wear and bracelets. Cancer is a popular issue today, so what they're doing is defintely good for our community. In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers. (toms.com) I find this story pretty touching. I think it's great that Blake noticed that sad issue and decided to help those children. It's very inspring, and it gives me a stronger desire to help the underpriveliged.

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