EOC: Boston Consulting Group - Video Games

The video game industry has definitely come a long way. There’s been so many different ways to play games, repeatedly pushing the other ways out of the way. The Nintendo DS and Playstation PSP are definitely the dogs in the video game industry today. They have both low growth and low shares. They’re just not exciting anymore. Other recent portable games have ruined their value. I say internet gaming is the question mark in the gaming industry. They’ve been pretty high in growth as they improve, but the shares probably aren’t too great. There’s a lot you can do with the internet, so it’s easy to come up with something new and cool to get people’s attention. Facebook gaming is a popular thing today. “53% of Facebook users play the games and 56 million of them play daily.” (www.allfacebook.com/facebook-games-statistics-2010-09) I would say that the XBOX 360 console is the money cow in the game industry. It’s decreasing in growth as the excitement is fading. The shares, however, aren’t too bad. Tons of people arplaying them every day. “Over four million people now use Xbox Live in some form or other.” (www.eurogamer.net/articles/news191006xboxlive) Lastly, the star of the game industry would have to be mobile games. They’re definitely high in both growth and shares. With the capabilities of phones today, mobile games are just incredible! They’re a lot cheaper than console games, and some are even free! They’re right on your phone, so they’re always with you. “Angry Birds alone has been downloaded 140 million times.” (www.digitalbuzzblog.com/infographic-mobile-gaming-statistics-stats-2011/) Who knows where else the video game industry will go! But I’m sure it will be interesting.